You can download a copy of the slide deck from our presentation at the AIA North Carolina Design Conference in Asheville by clicking on this link. Since I am a firm believer that a) presentation slides should have few (if any) words and b) a picture is worth about one thousand of them this presentation …
Download link to our AIANC Design Conference Presentation Read More »
For ten thousand years the limits of communication and transportation provided a great advantage for the local provider. This was true of farming… and architecture. With air travel, and now the Internet (the latter being exponentially more important) services that can be provided by anyone from anywhere are universally available. And for the lowest fee. …
Join me on Friday morning at 10:15 AM for this interactive presentation and discussion. Get out in front of the competition by leveraging your real strenghts as the economy improves. Find out how to separate yourself and your practice from everyone else. Learn the critical questions you must ask to save hundreds of hours and …
KC is presenting at AIANC in Asheville on Friday Read More »
I am frequently reminded that what is clear as a bell to me makes sometimes makes little or no sense to someone else. There is always a chance the the other person is not listening, not able to listen, or just unreceptive…period. There is nothing I can do about them. My job is to work …
Blair Enns runs Win Without Pitching, a business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. His most recent book, The Win Without Pitching Manifesto has just been published and is a must read for every architect who wants to be …
Tired of giving away your best work for free in the interview? Read More »
This morning on my way to Trader Joe’s for that special cereal I am willing to drive a few miles out of my way for, I pulled up behind a blue transfer truck. It was clean, and its attractive graphics were sophisticated. I soon realized the truck was part of the Williams-Sonoma logistics fleet. And …
The image is linked to the AIANC website where you can find instructions for submitting your entry. For questions contact Jewell Warlick at Brick Industry Southeast Region office by phone at 800.622.7425 or by email at jwarlick@bia.org
What does women’s clothing have to do with architectural practice? We do crazy things when we are scared. Crazy things like confuse our clients and customers. Talbots, the venerable purveyor of all things upper crust in women’s clothing has just published a catalogue that is a nearly perfect clone of J Crew. I can only …
Today I’ve been confronted with the “evils of PowerPoint” on three different occasions so can only deduce that the gods want me to pay attention. I’m old enough to remember when “slides” were presented with Kodak Carousel slide projectors. They never had ANY text on them because the effort required to put it there was …
All Marketers are Liars is the controversial title of a great book by Seth Godin. He chose the title to stimulate conversation and controversy about this excellent book. His real point is that all effective marketers are great story tellers, and their best stories are the “lies” we tell ourselves when we want something. If …
